Navigating the magical world of quality wines should be straightforward and above all interesting. Wine Mage presents a new concept that has hitherto been missing from the industry.

In future you will be able to do even more to create the right atmosphere when you visit MY GARAGE. A new partner will bring knowledge and passion for wine to all visitors, and this will contribute to many fine moments. The kind where a special atmosphere arises when, in good company, you open a bottle of wine. When the scent of cork and the sweetness of the grapes direct your thoughts towards fond memories. For a moment, the stress and rush of everyday life disappears – and you find yourself right here in the present, sinking just a couple of centimetres further back into your chair. It is a moment you share – and with the right bottle of wine and some background knowledge, it is an intense experience.

MY GARAGE brings worlds together for connoisseurs

The synergies with MY GARAGE and the partners at the address are obvious, and Wine Mage will make a significant contribution in terms of supporting activities and creating awareness for the house as a whole.

MY GARAGE’s CEO Lars Bjørnbak welcomes the new partnership: – It is our foremost task to provide the framework for an outstanding experience for customers and guests in the house.

Our target audience is connoisseurs who have a sense for quality and who expect the best, whether within the automotive world or in wine. At the same time, the two companies are well matched in terms of high ambitions: Wine Mage’s objective is indeed to establish itself among the most credible and influential players in the industry. And recently we announced at MY GARAGE our ambition to grow further with more square metres, more partners and a larger business area offering the very best under one roof.

Everyone should leave Wine Mage with a richer experience

Founder of Wine Mage Per M. Pedersen explains the concept, which is based on what he believes is lacking in the industry today: – Wine Mage is a new and unique concept that has been refined and adjusted since the idea was hatched after my first visit to MY GARAGE back in 2018.

Just as is the case with MY GARAGE, every guest and customer at Wine Mage should leave with a richer experience, says Per M. Pedersen, and continues: – With a focus on quality over quantity, we look forward to exploring the magical world of wine together with our customers. At Wine Mage everyone is welcome, and we will do our utmost to ensure that everyone leaves richer for the experience, regardless of whether they have placed an order or are “simply” a guest of the house.

Wine Mage has designed a unique showroom that will serve as both a studio for video recordings and a showroom and lounge environment where tastings can take place and, above all, a place for sharing knowledge about the magical world of wine. This creates an exclusive space that is in keeping with the overall experience at MY GARAGE. With floor-to-ceiling shelving, a space is created for immersion and focus on the moment. – It should ideally feel like stepping into another world with roots going back to the wine cellar in Burgundy, says Per M. Pedersen.

Discover the magical world of exclusive wines

We expect Wine Mage to open the doors to their new showroom at MY GARAGE at the end of 2022.

For further information and interest regarding Wine Mage, please contact founder Per M. Pedersen.

Office: +45 60 20 20 45 Mobile: +45 31 41 11 58 Mail: contact@winemage.com